Vertical
Brief
Roses Student Awards 2012. Create the branding, naming
and launch campaign for a museum of trees.
Solution
I gave the museum the name vertical as it has a bit of edge
that doesn’t reveal too much at the same time is quite
fitting for the museum. As one of the main aspects of a tree
is that it is vertical. For the launch campaign I produced
mailers, a leaflet, a series of 5 posters, merchandise,
wayfinding and signage.
I continued designing around the word vertical throughout
the entire style of the museum. y using these vertical
line shapes and keeping the print work narrow and tall,
also by using a sans-serif narrow rounded typeface to
bring the whole project together the use of soft colours
printed of eco friendly recycled paper has a really natural
feel to it and sends out a tree friendly message.
Roses Student Awards 2012. Create the branding, naming
and launch campaign for a museum of trees.
Solution
I gave the museum the name vertical as it has a bit of edge
that doesn’t reveal too much at the same time is quite
fitting for the museum. As one of the main aspects of a tree
is that it is vertical. For the launch campaign I produced
mailers, a leaflet, a series of 5 posters, merchandise,
wayfinding and signage.
I continued designing around the word vertical throughout
the entire style of the museum. y using these vertical
line shapes and keeping the print work narrow and tall,
also by using a sans-serif narrow rounded typeface to
bring the whole project together the use of soft colours
printed of eco friendly recycled paper has a really natural
feel to it and sends out a tree friendly message.
Logo
Leaflet
Leaflet / Merchandise
Poster 1
Poster 2
Poster 3
Example of exhibition space
Example of exhibition space
